What are UTM parameters?

UTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that let analytics tools like Google Analytics identify where your traffic and conversions come from.

Does this work if my URL already has a query string?

Yes. The builder parses your existing query string and appends only the non-empty UTM parameters, keeping your current parameters intact and properly URL-encoding everything.

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UTM Link Builder

Build campaign URLs with UTM parameters.

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How to use the UTM Link Builder

1Enter the website URL you want to link to.
2Fill in the UTM fields you need (source, medium, campaign, etc.).
3Copy the generated campaign URL and use it in your links.

About the UTM Link Builder

Free UTM link builder to create trackable campaign URLs. Add utm_source, utm_medium, utm_campaign, utm_term and utm_content, then copy the encoded URL.

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Frequently asked questions

What are UTM parameters?: UTM parameters are tags added to a URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that let analytics tools like Google Analytics identify where your traffic and conversions come from.
Does this work if my URL already has a query string?: Yes. The builder parses your existing query string and appends only the non-empty UTM parameters, keeping your current parameters intact and properly URL-encoding everything.